Idea #1 – SEO FOR YOUR WEBSITE
The first thing that people do when they are planning to buy something is, search for that product or service on Google. They will try to collect as much information as they can about the product. Then they search for vendors who sell that product. So, if your website is not appearing in Google search, that means you virtually do not exist.
This process is called SEO, or search engine optimization, and it is a far and easy way to grow your business online.
How to set this for our business? The easy way is to reach a good agency that can optimize your website for search engine
Without SEO, your website won't rank on the first page and it’s hard for customers looking for your services to find you online.
Idea #2 – Use Business Directories for your Product Listing
Buyers always look for vendors in multiple directions. So when you are a vendor, you need to know the benefits of online business directories.
Buyers search for vendors in online popular business directories.
If you are selling B2B products locally, list your company name in the local business directory like 123coimbatore and national directories like IndiaMart, Trade India, and Indian Yellow Pages. These are popular business-to-business directories.
If you are selling directly to customers, list free in the local business directory as well as on JustDial, Ask Me, and Get It. These services offer mobile apps and attract huge traffic. You can list services as well on these sites for free.
If you are selling Software then list it in SoftwareSuggest which is a very good directory. It lists software in various categories like HR, CRM, ERP, etc.
Idea #3 – List On Google My Business
You can manage the way that users see information about your business using Google My Business.
With Google My Business, you can allow users to see information like your store’s hours, contact information, maps, location, services, ratings, and more – all at their fingertips
So, it has almost become mandatory for a business to get listed on Google Local.
If you don’t have a physical shop, you can even add your office location and give details about your business.
After your business is verified with Google My Business, it will be seen as a trustworthy business by customers.
Idea #4 – Using the Social Media for Marketing
Social media is home to billions of users every day, which means billions of opportunities to reach your audience. And you can do it for free!
To start with social media you should create profiles on Facebook, Linkedin, and Twitter. This not only help you get more customers but at the same time you can engage them and get quality feedback from them about your products or services
Every age group is using social media more every day, which means you can reach nearly everyone through one medium.
We all know how our PM Modi leveraged the power of social media to win the Lok Sabha polls in 2014. The New York Times even called him a social media politician and Business Today wrote a case study on his social media strategies.
More than uploading images and blog posts, you can use social media for special offers on a product or service to entice more traffic (and conversions) to your site
Idea #5 – YouTube - Media to showcase your product
Over 4 billion videos are played daily on YouTube. This number is increasing every passing day. So, it makes a whole lot of sense to upload a video about your product or service right away!
The best part is, this video will appear in search results as well giving your product more visibility.
How to get started IN YOUTUBE?
First, decide what you are going to make a video. For products, a short 2-minute demo will work great and in case of service, you can record a testimonial by a client and upload it.
Testimonials will give trust to customers about your products and services.
Before uploading your videos on youtube you don't forget to use the product name or related keywords in the title and description of the video.
Once you have uploaded multiple videos, you can create a channel. If you come up with interesting content that can go viral, you will hit the jackpot, and leads will flood your inbox.
Idea #6 – Touch with Your Customer thru Email Marketing
Sending emails to your customer is one of the best ways to advertise your business online. Always remember – you have to get permission before sending emails to your recipients.
To get a bunch of email recipients, you need to add form fields to the best content on your website (like a contest entry or downloadable PDF).
In doing that, you’ll gain permission to contact the people that have filled out the form. Then, add them to an email list of leads and send them occasional information on how to convert into a paying customer.
For your email’s content, you have a few options.
To keep your leads up-to-date about your company, You can send a scheduled newsletter on a monthly or bi-weekly basis.
In the newsletter, you can share anything like your new service, new technology, tips, and Motivational messages. You can also use emails to advertise upcoming events, sales, achievements, press releases, and more.
Idea #7 Powerful marketing - Word-of-mouth marketing
One of the best ways to market your business for free is by word of mouth. Your friends and family can help.
Encourage your friends, family members, and colleagues to recommend your products and services to people. They know that they are looking for what you have to offer. Tell them to share your content on their social media pages.
The best way to build word-of-mouth marketing is by creating testimonials because they affirm the quality of your business to other potential customers.
Encouraging referrals is another great way to use word of mouth to increase traffic to your business.
Building relationships with your existing clients who are interested in the same niche is another way to increase your customer base.